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Loading Comments See Gallery. Another: "The narrow view of gender roles We should all be free to fill our family roles in the way that makes sense based on our skills and interests, not on some antiquated, stereotypical gender binary. Huggies is reponding to unhappy men, because those men have the ear of women. This is your moment to build a happier, healthier life — and HuffPost is here to help you do it. Because they are newly vocal and empowered? Why all this effort, I asked him. Why is a dad on diaper duty an appropriate or meaningful test of the product in any way a mom using them is not? This controversy became viral and there were protests against the company to remove the ad. The feedback from his post led the father of two to start a "We're Dads, Huggies. I can't show it to you because the company may not be perfect at reading its intended customer, but it is dynamite at scrubbing all links from the internet. Courtesy Chris Routly. Our reporters rely on research, expert advice and lived experiences to address all your concerns, big and small. At HuffPost, we believe that everyone needs high-quality journalism, but we understand that not everyone can afford to pay for expensive news subscriptions.

Not Dummies. Swap out a couple of those chairs with moms. Huggies listens. Jetta chronicles a boy growing into a man, replacing backpack with baby carrier, and evolving from asking "Is it fast? The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads and their babies. Share this: Twitter Facebook. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. Taking a page from the mothers who rose up against a Motrin ad a few years ago that some saw as insulting to "baby-wearing parents", fathers and a few mothers filled the Huggies Facebook Wall with complaints.

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That tagline will change soon, promises Aric Melzl, the brand director for Huggies, who rushed from Wisconsin to appear at the conference, where the snowballing Dad-blog movement was gathered in one place. Which is how more than a few men interpreted the Huggies series of ads, particularly the one in which the fathers are so involved watching TV sports that they appear to ignore their babies' overflowing diapers. What they didn't take into account, however, was another trend -- the one where the growing number of men who consider themselves involved, equal parents according to the US Census, one in three are their child's primary caregiver are more than a little sensitive about being portrayed a the butt of an advertiser's joke. Whether you come to HuffPost for updates on the presidential race, hard-hitting investigations into critical issues facing our country today, or trending stories that make you laugh, we appreciate you. The marketers at Kimberly-Clark, which owns Huggies, figured it was a combination that couldn't miss. They further planned my media ads and enormous marketing techniques to improve the negative image of the company and to clear that their intention was never to criticize Dads, but was just to prove the fact how easy to use their diapers were. Jetta chronicles a boy growing into a man, replacing backpack with baby carrier, and evolving from asking "Is it fast? What's Hot. It included adorable babies! Not Dummies" petition, receiving more than 1, signatures in less than a week.

Huggies Pulls Ads After Dads Insulted - ABC News

• News U.
• That is why we are committed to providing deeply reported, carefully fact-checked news that is freely accessible to everyone.
• But some dads saw things differently.
• And there were more than a few suggestions of what Huggies could do with their series of ads.
• Swap out a couple of those chairs with moms.

So to counter this, HUGGIES came up with diapers that were very so easy and less time consuming that even the dads could use them perfectly. By this ad HUGGIES was trying to target the stay-at-home dads market, and if dads can use it then due to obvious reasons everybody else can use it too. But the message was decoded very differently, against the intentions of the company. This controversy became viral and there were protests against the company to remove the ad. Being signed by many a gigantic number of Dads the company had to remove the ad from the media. They further planned my media ads and enormous marketing techniques to improve the negative image of the company and to clear that their intention was never to criticize Dads, but was just to prove the fact how easy to use their diapers were. Had that been a focused diaper campaign with less room for criticism, the results would have been significantly different. Victory for Dads! Share this: Twitter Facebook. Like Loading Leave a comment Cancel reply. The Prince of a Falling Empire. Comment Reblog Subscribe Subscribed. Ali Ahmed. Sign me up. Already have a WordPress. Log in now. Loading Comments Email Required Name Required Website.

The diaper company changed its "Have Dad Put Huggies To The Test" campaign after the controversial commercials depicting dads as inattentive caregivers sparked have dads put huggies to the test - among dads. Last week, Huggies posted several videos to their Facebook page as a part of a campaign "to demonstrate the performance of our Huggies diapers and baby wipes in real life situations, have dads put huggies to the test. The commercials showed dads so consumed by sports on TV that they neglected to tend to the full diapers on their babies. In the ads, a voice-over explains that the company put the diapers to the test "to prove that Huggies diapers and wipes can handle anything. But some dads saw things differently. Routly, the father of two sons, ages 1 and 3, decided to express his disappointment with Kimberly-Clark, maker of Huggies, on his blog, " The Daddy Doctrine s. Courtesy Chris Routly. The feedback from his post led the father of two to start a "We're Dads, Huggies. Not Dummies" petition, receiving more than 1, signatures in less than a week.

Have dads put huggies to the test. Huggies Pulls Ads After Dads Insulted

So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to plus Dad bloggers gathered at their first ever convention, called Dad 2. The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads and their babies. The marketers at Kimberly-Clark, which owns Huggies, figured it was a combination that couldn't miss. It showed fathers parenting! It included adorable babies! It was light-hearted and fun, what with those poor hapless dads responsible for their own children for five whole days! After all, marketers knew, men behaving za życiem pieluchy actual parents is the "new" thing in advertising I use the quotation marks because we have seen waves of this before, so perhaps we should say it's the latest rediscovery of have dads put huggies to the test new thing, have dads put huggies to the test. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. Apple shows a brand new Dad shattered that the hundreds of photos of his baby's life are lost when he loses his iPhone, only to remember that they are in the cloud. Jetta chronicles a boy growing into a man, replacing backpack with baby carrier, and evolving from asking "Is it fast?

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Embracing this trend -- Dads doing Mom stuff! That is why we are committed to providing deeply reported, carefully fact-checked news that is freely accessible to everyone.

Putting dads to the test