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The new branding is a major overhaul of the Huggies brand. Almost every parent has heard of this brand and bought products for their baby. As mentioned above this rebranding project included 3 fonts which were previously unavailable before were now able to be selected through font picker : Moranga a retro serif font , Baton Turbo a grotesque sans serif font and Omnes a clean rounded typeface. The most common packaging used is a heart-shaped emblem with a thick white outline and white lettering. It lasted five years. Want us to build a great brand for you? The new packaging has also been redesigned to be much more modern and compact. A common feature was clear and wide lines in the letters. Home Other companies Logos. In short: another great rebranding for a year with great rebranding examples!

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In turn, the letters have become smoother and thicker. In general, the inscription looked harmoniously on different backgrounds. Even though all the letters are located on the same line, it may seem that they are written diagonally. To make Huggies more meaningful to parents around the world, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. Interestingly, the release of products under this name began only ten years after its creation. The logo is a combination of opposites: softness and austerity, orderliness, and chaos.

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Regarding the user interface design , you can now select Huggies diapers by clicking them once on your screen: If you click on the pack once, it will play an animation showing how fast babies go through diapers while changing their diapers multiple times during one day. Ariel is a Bachelor in Computer Sciences and writer for technology related sites. The new icon is much more compact and requires less space on the page. The process begins with a refresh of the wordmark and the creation of a new monogram. Ariel Gaster. A classic bold font with thick lines and rounded corners were used. As a rule, the verbal inscription was located on a blue background. In turn, the letters have become smoother and thicker. Great brands are bound to great brand design. Let us help you with the best solutions for your business.

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  • The parent company employs more than 60, people, and Huggies logo products are bought by millions of people worldwide every year.
  • The logo is also in a slightly different position and forms an arc instead of a straight line, huggies logo, as well as having some shadow added in order to better fit with its new positioning.
  • The most common packaging used is a heart-shaped emblem with a thick white outline and white lettering.
  • It is the most famous diaper company in the world.
  • Home Other companies Logos.

Great brands are bound to great brand design. Huggies is redesigning its brand image starting with a new visual identity design for The new visual identity includes some additions like animations and the addition of 3 new fonts for the brand:. The rebranding was made by UK design company Droga5. According to their own words:. For half a century, Huggies has been a category leader and baby care icon, familiar in cultures around the world. To make Huggies more meaningful to parents around the world, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. Huggies is helping babies — and by extension, parents — navigate the unknowns of babyhood. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little extra reassurance to feel secure as they grow. Because, at the end of the day, more secure babies mean more secure parents. The primary color is red, with Peach acting as secondary color, which provides a soft contrast to the red color and the black typography. This change was made to help the brand stand out and to support the baby themes on which Huggies products are based. The logo is also in a slightly different position and forms an arc instead of a straight line, as well as having some shadow added in order to better fit with its new positioning. It retains the geometric elements and proportions of the traditional monogram — most importantly keeping the same 3-D effect which has been slimmed down a bit in this new iteration and applying it to vertical and horizontal axes. A new shape has been added to both the jar and label shown in this redesign. Here you can see that they have changed from hexagons originally used since to round shapes — evoking associations with other brands like baby food jars or medicine bottles. The rebranding of Huggies is the rebirth of an icon that honors the past while looking to a digital future — from brand to mobile and from packaging to digital shelf.

Huggies Logo PNG. Designers created the Huggies logo based on the concept of this brand. The logo is a combination of opposites: softness and austerity, orderliness, and chaos. Each new redesign brought a huggies logo style to the wordmark and made it more attractive, huggies logo. Visual recognition of the brand is at a high level. It is the most famous diaper company in the world. Almost every parent has heard of this brand and bought products for their baby.

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Huggies logo. Huggies Logo

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The new packaging has also been redesigned to be much more modern and compact. The first version of the logo was introduced in In turn, huggies logo, the letters have become smoother and thicker.

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